Rainer Greifeneder

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Biographical Sketch:

I obtained my PhD in December 2006 at the University of Mannheim, Germany, and worked there as post-doc for another 1.5 years. In 2008, I was awarded a post-doctoral research fellowship from the Deutsche Forschungsgemeinschaft (German NSF) to work in the Unconscious Lab in Nijmegen.

Research Interests:

Judgment and decision making, from a variety of angles. Special interests are affective and cognitive subjective experiences (“feelings”) as well as unconscious processes. Moreover, I am curious about consumer behavior and decision making in the finance domain.


Greifeneder, R., Bless, H., & Pham, M. T. (in press). When do people rely on affective and cognitive feelings in judgment? A review. Personality and Social Psychology Review.
Greifeneder, R., Alt. A., Bottenberg, K., Seele, T., Zelt, S., & Wagener, D. (in press). On writing legibly: Processing fluency systematically biases evaluations of handwritten material. Social Psychological and Personality Science.
Scheibehenne, B., Greifeneder, R., & Todd, P. (in press). Can there ever be too many options? A meta-analytic review of choice overload. Journal of Consumer Research
Greifeneder, R. & Bless, H. (in press). The fate of activated information in impression formation: Fluency of concept activation moderates the emergence of assimilation versus contrast. British Journal of Social Psychology.
Greifeneder, R., Scheibehenne, B. & Kleber, N. (2010). Less may be more when choosing is difficult: Choice complexity and too much choice. Acta Psychologica, 133, 45-50.
M?ºller, P., Greifeneder, R., Stahlberg, D., Van den Bos, K., & Bless, H. (2010). Shaping Cooperation Behavior: The Role of Accessibility Experiences. European Journal of Social Psychology, 40, 178-187.
Scheibehenne, B., Greifeneder R. & Todd, P. M. (2009). What moderates the too-much-choice effect? Psychology & Marketing, 26(3), 229-253.
Greifeneder, R., Bless, H., & W?§nke, M. (2009). Markentransfer: Erfolgs- und Miss¬¨erfolgsfaktoren auf der Basis sozialpsychologischer Forschung (Brand transfer: A social psychological perspective on the success or failure of brand transfer strategies). Wirtschaftspsychologie, 10, 40-52.
Greifeneder, R., & Bless, H. (2008). Depression and reliance on ease-of-retrieval experiences. European Journal of Social Psychology, 38(2), 213-230.
Greitemeyer, T., & Greifeneder, R. (2008). Losing more than gaining from overall stable prices: The differential perception of increasing versus decreasing prices made the Euro look like a price booster. European Journal of Social Psychology, 38(5), 786-799.
Greifeneder, R. (2007). Reliance on accessibility experiences in judgment and decision making. Lengerich: Pabst Science Publishers.
Greifeneder, R., Bless, H., & Kuschmann, T. (2007). Extending the brand image on new products: The facilitative effect of happy mood states. Journal of Consumer Behavior, 6, 19-31
Greifeneder, R., & Bless, H. (2007). Relying on accessible content versus accessibility experiences: The case of processing capacity. Social Cognition, 25(6), 853-881.
Greifeneder, R., & Betsch, C. (2006). Lieber die Taube auf dem Dach! Eine Skala zur Erfassung interindividueller Unterschiede in der Maximierungstendenz (Validation and German translation of the maximizing scale). Zeitschrift f?ºr Sozialpsychologie, 37(4), 233-243.