Madelijn Strick

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Biographical Sketch:

I received my PhD (cum laude) in social psychology at the Radboud University Nijmegen in May 2009. My dissertation focused on implicit influences of humorous advertising on brand attitudes and choice, and was awarded with the ‘best dissertation award’ of the ASPO (Dutch organization for social psychology). I teach advertising psychology, consumer behavior, and social influence. Currently I work as a postdoctoral researcher at the Nijmegen Unconscious Lab.

Besides working, I like going to pop and rock concerts, watching movies, traveling, and running. I am a big fan of sunny weather.

Research Interests:

My research mainly follows two lines. The first one aims to study the automatic effects of advertising and social influence techniques on consumer behavior. The second one focuses on the benefits and pitfalls of unconscious thought on decision making.

My current studies focus on the non-conscious suppression of racial prejudice, theorizing that people can non-consciously control their automatic tendency to stereotype when given enough time and resources. Furthermore, together with my colleagues at the unconscious lab, I am conducting a meta-analysis on unconscious thought effects.

Publications

Strick, M., Holland, R. W., Van Baaren, R. B., & Van Knippenberg, A. (2011). Those who laugh are defenseless: How humor breaks resistance to influence. Manuscript under review.
Strick, M., Dijksterhuis, A., & Van Baaren, R. B. (in press). Unconscious thought effects take place off-line, not on-line, Psychological Science.
Westerhof, G. J., Harink, K., Van Baaren, R. B., & Strick, M. (in press). The missing link: the influence of portrayals of older characters in television commercials on the cognitive functioning of older adults, Ageing & Society.
Strick, M., Holland, R. W., Van Baaren, R. B., & Van Knippenberg, A. (2010). The puzzle of joking: Disentangling the cognitive and affective components of humorous distraction. European Journal of Social Psychology, 40, 43-51.
Strick, M., Holland, R. W., Van Baaren, R. B., & Van Knippenberg, A. (2010). Humor in the eye tracker: Attention capture and distraction from context cues. Journal of General Psychology, 137, 37-48.
Strick, M., Dijksterhuis, A., Bos, M.W., Sjoerdsma, A., van Baaren, R.B., & Nordgren, L.F. (2009). A meta-analysis on unconscious thought effects. Unpublished manuscript.
Strick, M., Holland, R. W., Van Baaren, R. B., & Van Knippenberg, A. (2009). Finding comfort in a joke: Consolatory effects of humor through cognitive distraction. Emotion, 9, 574-578.
Strick, M., Van Baaren, R. B., Holland, R. W., & Van Knippenberg, A. (2009). Humor in advertisements enhances product liking by mere association. Journal of Experimental Psychology: Applied, 15, 35-45.
Hansen, J., Strick, M., Van Baaren, R., Hooghuis, M., & Wigboldus, D. H. J. (2009). Exploring memory for product names advertised with humour. Journal of Consumer Behaviour, 8, 135-148.
Corneille, O., Mauduit, S., Holland, R. W., & Strick, M. (in press). Liking peppermints by the head of a dog: Perceived orientation of attention induces valence acquisition, Journal of Experimental Social Psychology
Strick, M., Holland, R. W. & van Knippenberg, A. (2008). Seductive eyes: Attractiveness and direct gaze increase desire for associated objects, Cognition, 106, 1487 – 1496.
Strick, M., Holland, R. W., & Van Knippenberg, A. (2008). Zijn het je ogen? Aantrekkelijkheid en oogrichting moduleren conditioneringseffecten van gezichten op productevaluaties, Jaarboek Sociale Psychologie, ASPO press.
Strick, M., Van Baaren, R. B., Holland, R. W., & Van Knippenberg, A. (2005). Humor in Reclame: De Onbewuste Invloed van Humor op Herkenning, Attitudes en Gedrag, Jaarboek Sociale Psychologie, ASPO press.